That had resulted in Blake being exposed by a Bulgarian undercover reporter in what was one of the most embarrassing moments in the history of Insight. ![]() CEN had pulled out and refused to go on after Blake had decided instead to simply put an advert in the paper and to buy a baby. * The last time CEN and Blake had worked together it was after the agency had suggested working on an expose into the trafficking in children. They tried to stage a sting operation, offering to fly a reporter over to Austria to do a focus on CEN’s award-winning investigative journalism, and drafted in staff from around the world to track down members of the CEN team past and present to interview them for material. * BuzzFeed pays as little as $35 for a story with pictures and video, yet their probe into CEN was a major investment. * After that she broke off all contact, until BuzzFeed’s investigations unit produced a 7,000 word expose branding CEN “The King of Bullshit News” and alleging that the agency made up stories. The first one to be offered was the Microsoft story. * CEN sells its investigations to media clients, so when Blake joined BuzzFeed she asked if CEN could send details of the latest CEN investigation for her consideration. * CEN had been a partner working with BuzzFeed’s investigations team leader Heidi Blake when she was working for the Sunday Times Insight Team. Microsoft has spent millions campaigning for the EU to act against Google, and the paperwork linked Microsoft with the tabling of Parliamentary questions designed to put Google in a negative light.ĭetails are included in a new book by CEN staff that shows: This latest allegation involved an investigation by Vienna-based news agency Central European News (CEN), which revealed Microsoft had been linked in with a project that involved paying politicians to ask negative questions about Google. It is the second time BuzzFeed and Microsoft have found themselves linked after it was revealed in April that BuzzFeed had axed negative posts about several advertisers, one of which was Microsoft. Viral news web site BuzzFeed has been linked with a corruption scandal involving software giant Microsoft today (FRI), in a question filed in the Austrian Parliament. ![]() Respected journalist says his business was targeted after investigation into major BuzzFeed advertiser Michael Leidig of CEN
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