![]() Brand marketers, developers and smartphone makers too have a new and powerful medium for engaging with their audiences.” ![]() ![]() A single glance is bringing creators instant fame as they can connect with millions of consumers on their lock screens. Be it entertainment, current affairs, games or sports, consumers can now enjoy the content they love, 24/7, without downloading any apps. It also adds that users are not only consuming more content on the lock screen but are also sharing lock screen content more frequently. Sharing of lock screen content is up 55% YoY between December 2020 and December 2021.īikash Chowdhury, Chief Marketing Officer of Glance, said, “Glance has transformed the lock screen from being a boring, static space into a dynamic and interactive surface for Live content consumption across content genres. On average, consumers unlock their phones 70 times in a day and consume content on their lock screen 9 out of 10 times, or 65 times in a day. There is a 35% year-on-year (YoY) growth in lock screen content consumption between December 2020 and December 2021. Glance, the lock screen content platform, has launched ‘Lock Screen Trends Report, 2022’ - a comprehensive report on content consumption and user behaviour trends on mobile phone lock screens. The report is based on engagement patterns of over 200 million Glance users across India and Southeast Asia, the report sheds light on emerging trends and media consumption habits.Īccording to the report, Glance’s content cards that appear on lock screens have become a significant part of consumers’ daily content consumption habits. The report adds that in the same time frame the sharing of lock screen content is up 55% YoY. There has been a 35% year-on-year increase in lock screen content consumption between December 2020 and December 2021, as per a report by the content platform Glance.
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